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   Digital Marketing What is use of Off page SEO Off-page SEO is a type of search engine optimization that takes place Off-page SEO, often known as off-site SEO, refers to tactics for improving your search engine results page rating (SERPs). These approaches, on the other hand, take place outside of your site and include garnering connections from other websites, social media shares, and online mentions. What it is and how to go about doing it In this handy video, you’ll learn all there is to know about off-page search engine optimization, from what it is to how to accomplish it. With our off-page SEO checklist, you can get a good start on adopting these methods. On-page SEO vs. off-page SEO: what’s the difference? When your website is discussed elsewhere on the internet, it is referred to as off-page SEO, whereas on-page SEO refers to the optimization of your website. Off-page SEO is an effort to establish links and ratings for your site (for example, through social media mar...

  6 Tips For Creating The Perfect Website For Your Business Share Tweet Subscribe Getting your business online is crucial. Running a business these days without a website is rather a poor business strategy. It has become crucial to have a corporate website that meets customer’s needs. Consumers are online more and more, searching for products or services. Having a website is a start but developing it properly is key to gaining an edge of the competition. In this post, we will discuss the ways you can develop a corporate website that helps your branding rather than simply getting lost online. Let’s get on it and discuss all the ways you can use your company’s website to your advantage. TIP 1: Define the major purpose of your website A corporate website is a means to provide important information about your company.  In addition to this, your site can even serve as a platform for e-commerce and sales. Before you venture into creating a website for your business, determine w...

Beginners Guide To Search Engine Optimization (SEO) For Small Businesses Share Tweet Subscribe As a small business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that’s floundering. SEO is a vital digital marketing skill in the modern business landscape. SEO isn’t just for big corporations or organisations. As a small or local business, there is actually a lot you can do yourself to get good results from search engines. This beginners guide to SEO for small businesses will help you get the most out of search engines like Google, Bing, and Yahoo. What is SEO? SEO stands for “ Search Engine Optimization ”. It is a marketing discipline focused on getting website traffic and visibility from free and organic search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. All major se...

  How To Improve Your Website Ranking On Google Share Tweet Subscribe Google website ranking has a way of impacting your audience and the kind of engagement your website gets. When you rank higher on Google, how will be seen more by people, which is of great benefit to your website. When someone looks for a company or a place close to their area, locations such as Maps and Search will locate local results across Google. If you look for an “Italian Restaurant” on your mobile device, for example, you may undoubtedly discover local products.  Improving your website ranking on Google depends on how you plan your time and strategy for your website SEO. Search engine optimization will help you to generate organic traffic for your website.  Money alone can’t purchase Google’s rank, but you’re free to enhance your position in the SERP without investing time and strategy. This post has highlighted 10 free and best strategies on how to increase your website ranking on Google f...

  Four (4) unique ways to increase revenue for your small business. Share Tweet Subscribe For many small businesses, a double or triple digit revenue increase within a few weeks is likely the result of either a new product launch or a big endorsement from a popular figure. Revenue increase is the single most important activity in which a small business should engage in. Increased cash-flow allows businesses to hire people, buy equipment, and manufacture products or deliver services. Without enough sales in terms of revenue, there is no future for a business. In this post, we will be going through four unique strategies for small business to have a scalable increase in revenue; 1. Review Your Pricing Strategies The prices of products constantly change, so you should not be reluctant to adjust your prices to meet your objectives or the market situation. An immediate price increase will bring additional revenues and profits to the company if the price increase doesn’t negati...

  Best Sales Books For Entrepreneurs And Business Owners In 2021. Share Tweet Subscribe Nothing happens until someone sells something – Henry Ford. Sales are activities related to selling. A sale is one thing that every business has to do. A business that is not making enough sales and not generating enough revenue is a business that is getting closer to his death. Most top performing business owners and entrepreneurs claim to regularly read sales books. Why? Because it’s probably the fastest and most cost-effective way to improve your sales capability and accelerate sales in your small business. If you’re looking to brush up on your sales technique or gain new perspectives on how to  generate more income for your business , books are a great tool. After wading through a seemingly endless sea of books on the topic, here are our recommendations. 1. The Psychology of Selling – Brian Tracy. Double and triple your sales-in any market. The purpose of this book is to give ...

  What Is A Sales Funnel? Stages and Importance Share Tweet Subscribe A sales funnel has a great impact on consumer’s behaviour.  One of the greatest business concepts is designing and managing your sales funnel and In this article, you will learn what sales funnel is, the different stages of sales funnel and how to build one for your business. Let’s begin. What is a sales funnel? A sales funnel is a marketing strategy designed to understand each step that a prospect or person has to take in order to become a customer. For example; a group of people walk by your shop, just a few persons stopped by to check what you have in store, that’s the next sales funnel. Then a prospect noticed some nice shoes and decided to check them out, that’s the next step of the funnel. Then this customer picks about two different shoes and proceeds to check out and pay, that’s the last stage of the funnel. The stages of the sales funnel work for all kinds of businesses. It could be in form of email...